The customer base you sell to is always evolving. To keep beating your sales targets, innovative, efficient lead generation is vital.

AN OUTSIDE PERSPECTIVE CAN HELP YOU COME UP WITH NEW IDEAS, DEVELOP HIGH-PERFORMING TEAMS, AND CONSISTENTLY BEAT YOUR SALES TARGETS

I work with businesses that follow a consultative sales process where lead generation is an opportunity to share value. The Business Development team needs to quickly learn the application of complex solutions and approach busy C-suite executives for a few minutes of their time. Targets are hit when high activity is combined with a friendly, inquisitive approach.

Although junior, the Business Development role is extremely demanding, and burnout can be common. It doesn't take long for underperforming reps to become revenue drains as the cost to hire and train is not matched by the value of sales closed. Motivation, education and progression are fundamental in preventing this from happening, but they are also time-consuming and hard to justify when competing with other urgent tasks that need doing. Using an external trainer or lead generation provider is a cost-effective way to improve your results, fast.

Every business is different, but having worked with Business Development teams in Europe, America, APAC and MENA, I know there are transferable best practices for success. These days a phone line and a positive attitude are not enough to make money. Sales teams are an investment in software, recruitment, training and progression. Done correctly, they create engagement with prospects far beyond what a Marketing team can achieve. They bring a much-needed human touch to educate prospects on how a solution applies to them and to motivate customers to purchase.